Humana Spain: On March 15, Humana Spain opened a second shop in Madrid's longest street, Calle Alcalá.
As in other recently opened shops, a great effort has been put into communicating to the public, that Humana is something more than another second hand clothes shop. Large fotos express what the ultimate goal of the organisation is, and this spurs the curiosity and interest of the customers to be. Since October 2011, 5 shops have been opened with this new imagery. Each shop has fotos which are never the same from one shop to another. Being a salesperson in the shop, it is easy to perceive the increased interest that the customers put in Humana's work worldwide.